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> Posted by Jeffrey Riecke, Communications Assistant, CFI

Buzz about the promise of mobile money services has been around for some time now (see our previous blog posts on the subject here, here, and here), but until coming across a recently released report from mWomen, I’d never found anything highlighting the especially big opportunity that mobile money presents for lower-income women.

mWomen’s report Striving and Surviving: Exploring the Lives of Women at the Base of the Pyramid examines the relationship between mobile phones and women, and in doing so articulates how exceedingly well-positioned this client segment is to benefit from mobile money services. mWomen is a program of GSMA that brings together the worldwide mobile industry and the global development community to reduce the mobile phone gender gap by 50 percent by 2014, facilitating connectivity to more than 150 million women in emerging markets.

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