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> Posted by Ignacio Mas

Let me put it a bit brutally, using round numbers for effect:

  • Many people are willing to pay an all-in cost of 70% for a microloan.
  • Most people are willing to pay a fee of 7% for a (domestic or international) money transfer.
  • Most people do not see much value in paying 0.7% in fees for a savings account.

Notice the order of magnitude reduction in willingness to pay. A savings account, viewed as an electronic receptacle of value, generates little willingness to pay – unless I need it to get a loan or make money transfers from/to it.

It would be much better if microcredit or money transfers were a lot cheaper, but the point is that if people are not able to get better terms, they still find sufficient value in these services to pay quite a bit for them. Not so with savings. Or, to be more precise, not so with the kinds of formal savings products that are being presented to them by formal financial institutions.
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