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> Posted by Elisabeth Rhyne, Managing Director, Center for Financial Inclusion at Accion

Millions of American households use payday loans each year. The question of whether these lenders are legitimate or scams is complicated, Elisabeth Rhyne finds.

I recently browsed the website of CashNetUSA, a company that offers payday loans and related products in 38 states across the United States. The website was easy to read and presented the application process and the (very high) charges simply and clearly. But I wanted to know more. Is this company legitimate? Does it live up to its promises? Will I experience any problems along the way? More broadly, how can a consumer tell whether an online payday lender is trustworthy?

I had no peer or family member to ask about this, so I turned to online credit provider reviews and began a Google-based armchair investigation.

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