http://cfi-blog.org/2013/01/17/financial-literacy-and-professional-athletes/ Wed, 01 Jul 2015 13:41:08 +0000 hourly 1 http://wordpress.com/ http://cfi-blog.org/2013/01/17/financial-literacy-and-professional-athletes/#comment-8749 Thu, 17 Jan 2013 22:22:03 +0000 http://cfi-blog.org/?p=9445#comment-8749 there is currently a bias in the financial capabilities community who work in the south that one-on-one personal counselling is not cost effective. By contrast, it is interesting to see that this approach is gaining traction in the US. As Bloomburg points out this high touch approach is instrumental in bringing about behaviour change. Microfinance Opportunities together with Consumer International (CI) introduced a similar program in Kenya and Tanzania. It was so well received that CI is considering going to scale.Maybe we need to rethink our bias against this delivery system and focus on creative financing of this form of financial empowerment. See video on Kenya program at http://www.microfinanceopportunities.org

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