http://cfi-blog.org/2011/10/18/speaking-your-clients%e2%80%99-sheng/ Sun, 13 Jul 2014 11:01:05 +0000 hourly 1 http://wordpress.com/ http://cfi-blog.org/2011/10/18/speaking-your-clients%e2%80%99-sheng/#comment-2118 Tue, 18 Oct 2011 17:41:23 +0000 http://centerforfinancialinclusionblog.wordpress.com/?p=4570#comment-2118 I remember from a microfinance class a Bollywood film entitled “Sab Tujhse Hai,” or “Everything is in Your Hands.” A community-based microinsurance agency created the film to connect with the individuals they were trying to serve in a way that would both familiarize them from the concept and leave a lasting impression. This is exactly what you’re talking about–conveying a message that people will identify with and be able to understand. Check out the trailer here: http://www.youtube.com/microinsurance#p/u/1/Z7Vt9TDsOiM

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